Far more people read the listing than ever reach the homepage, monsoon runoff especially. Where the two disagree, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For an evaporative cooling outfit, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever monsoon runoff changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to the Lower Valley and found it shut.
Draw the radius where you genuinely go. West side and central, with the far east on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours that match the season
Plenty of trades here start at six in summer to get roof work done before the heat. If the listing says eight, the listing is wrong.
Set special hours for holidays too, and for the weeks the shop closes entirely.
Recent photographs, not a logo
A listing showing swamp coolers from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from the Lower Valley for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a swamp cooler should arrive already reading about a swamp cooler.
Areas behave the same. Lower Valley in the query means Lower Valley on screen when the page loads.
Ask for the review at the right moment
Ask standing in front of them, the moment a swamp cooler is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a swamp cooler while a June afternoon at a hundred and five is going on. That reader is the person you are talking to.
